This project-based business course develops student understanding and skills in such areas as channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling.
COURSE OBJECTIVE:
Through the use of five projects, students acquire an understanding and appreciation of marketing activities.This project-based business course develops student understanding and skills in such areas as channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling.
